2. MEET AND CONNECT WITH PROSPECTIVE CUSTOMER
One of the greatest advantages of exhibiting at a trade show is that it allows you to
meet and connect with prospective customers in person instead of communicating
with them over the phone. On the phone, you’re just another voice – in person, you
become someone that they know, recognise, and want to connect with.
- STRENGTHEN YOUR BOND WITH EXISTING CUSTOMERSHave you ever had a customer double their monthly spending over email? While it’srare for customers to commit to large deals over email or a phone call, trade shows
are often a place for customers to approach you with their long term plans and big
orders – orders that can be incredibly lucrative for you as an exhibitor