My Journey by D Madhavi
Madhavi D. 7th March 2021 364Category: My Journey.(0)
D Madhavi
I am D.Madhavi, an eccentric individual with a vision. After becoming a mother of two lovely kids, I wanted to do more than just building my own world. I was happy but I was also motivated to help in any humble way I can to give this happiness to others. Being a former Research associate in the National Institute of Nutrition, I was quick to discover the means by which I could bring my contribution to a much larger audience. I wanted to hope for a healthy future for the generations to come and am working towards this dream to this day.

Share about your business (200 words) *

I am one of the Co-founders of Ridgeland Industries, which mainly focuses on integrating health and taste into everyday ready-to-eat millet snacks. We at the Rigdeland Industries work to offer a variety of products aiming at consumers of all age groups. Making snacking guilt-free and nutrient packed is what we aspire. Despite the bias of me working at NIN, my partner and I strongly believe to spread awareness regarding what we eat. We incorporate nutrient dense super foods in our products which include millets, peanut, sesame, jaggery etc. These super foods are known to provide protein, calcium and other micronutrients which not only fill the nutrient gap in our diets but also curb hunger. We are proud to say that our range of products are free of any artificial enhancers or colours. We are working towards changing the meaning of snacking in this modern day and time. After all, we are what we eat!

Share something from your Corporate Career

My corporate career started after landing a job in the renowned NIN here in Hyderabad. I worked as a Research associate which enabled me to take part in many of the government run clinical trials. I was also a part of the National Nutrition Monitoring Bureau which tended to the pressing matters of Nutrition Deficiency in women and children of tribes. This made me realize the importance of nutrition in children and women and has greatly shaped my opinions as of today. Later, when my children were old enough, I worked at the Apollo Research Foundation as a Biostatistician to evaluate the clinical trials.

What was the inspiration for you to start Rigdam?

After witnessing the importance of healthy diet first-hand, I wanted to search the markets for something healthy for my kids. But it was to no avail when I found no trustworthy sources to provide me with healthy snacks at that time. So I took it upon myself to come up with new ideas for my kids’ and many others out there who wish to walk down a healthy road.

What have been some of your achievements in your professional life? *

  • We were selected, from a large number of woman entrepreneurs, for Goldman Sachs 10,000 Women Entrepreneurs Ambassadors Program at ISB (2020),
  • Growth Start-up Incubation under Atal Innovation Mission, Niti Aayog at the Indian Institute of Bangalore (2020),
  • Walmart’s Women Entrepreneurship Development Program(2018) and many others.
  • We are also happy to share that we have represented Telangana State in World Food India Trade Show, 2017.

The difference you have made to others

Learning the goodness of millet crops in terms of consumer’s health, farmer’s convenience, and the planet’s safety we were encouraged to use millet for bridging the gap in the snack industry. Since 2014, our venture has tremendously contributed to the millet space by creating awareness about the crop and offering people innovative millet products. We also contributed in Telangana govt anaemic & malnutrition projects covering 18000 tribal children & women, training 30 plus interns & women entrepreneurs in millet, indirectly impacting more than 100 millet farmers.

What do you want to be acknowledged for

With Rigdeland Industries, I believe to change the perspective of health and taste. I would be more than happy to be acknowledged for my humble efforts to bring about a change in today’s snacking.

How has eGrowth added value to your journey

In my humble opinion, it is a great platform to bring together many like-minded people which opens the door to many networking opportunities.

What support are you looking from eGrowth to build your business

I am looking for support in Marketing.

Please share something for eGrowth

It is inspiring to see many people with a united purpose of bringing about a positive change to our planet. It is truly the compiled efforts which makes our tomorrow brighter.

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