Branding | Visual Brand Language- Key to Win Consumer
Story Design 29th December 2018 363Category: Case Studies. (), Services. ()

Story Design , a leading Brand Consultancy and Product Design company, always believes that Packaging and Branding has ability to change the consumers perception about product & services for a company. Hence, these should be carefully planned and executed. The right strategy can bring value to the bottom line by building a trusted brand in long run. And for the Visual Brand Language is one of the important pillar for any branding strategy which can create better brand recall value making it more consumer friendly by creating right communication via VBL. Story Design created Brand Identity through its creative packaging design creatives for one of leading FMCG company. Here is how we created a perfect brand strategy taking care of the complete product portfolio. You can also visit us at http://storydesign.in/naturin-casestudy.php

Naturin Products Packaging Branding Strategy + Packaging:

Naturin is one of India’s leading Brand in FMCG. They work and create unique blends using only the highest quality ingredients in sauces. We worked with Naturin by suggesting them monolithic brand positioning and create a bold visual language.The pack for the brand was carefully constructed, over many iterations, to reflect it for both B2B and B2C. The other brand elements like the colours, icons and typography made it interesting.

Challenges:

No clear strategy for branding for the existing and new product categories to be launched.
No consistency among branding for product categories.
No clear distinction on shelf among competitors.
No Branding language.
Looked more of generic design.

Key Strategies Executed along with the creative design:

Created consistency among product categories via Monolithic branding approach.
Strategy for the visual language of existing and new product.
Creatives made to look packaging distinctive and direct.
Use of product photos and bold font type to create product.
visibility from a distance.
Better placement among competitors.

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